Focus on possibilities

I just finished studying for my Marketing Planning exam. As I was going through the pages of the book I was thinking how much the lows in life apply in economics. You know how in every company when they are making their business plan they should make a SWOT analysis. For those of you that are not familiar with it-SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses,opportunities, and threats involved in a project or in a business venture. It is the same in everybody's life. We all should make our own SWOT analysis when we are about to make an important decision.

The strengths are our own capabilities-the advantage we have in the current situation. Thoese strengths might be our strong will, being hardworking, being talented at something, smart, capable of doing something better than others...

The weaknesses as you may guess are our weak spots. They are something that we are not capable of doing but that is needed in the current situation. This is your weak spot, where the situation might "hit" you and "knock" you down!

The opportunities are situations or conditions from the surrounding environment that are favorable for attainment of our goals.

The threats are an indication or warning from the surrounding environment of probable trouble.


So what you should do in life is to adjust your strengths towards the opportunities that you are given and make the most of it. After you identify your weak spots, you should work on them, and build on some more skills. Because you know how they say in team sports: Your team is as good as your weakest player! It is the same with you-you are as strong as your weakest spot! So make sure to work on it, and why not make it work in your favor instead of against you! ANd last but not least you should keep an eye on the threats from the surrounding environment and make sure you have a plan to react if the probabale truble becomes reality!

There is an advice that I'd like to give you. No matter what the threats and the problems are you should always focus on possibilities and strengths! Because if you pay more attention to problems, the most you can do is solve them...and finally you will end up where you were at the begining. So work on the possibilities and they will help you grow.

Whatever you do in life you should first "step" on a strength and then build on it, i.e. your goals should be based on your own capabilities! If you risk to base them on a weak spot, you might slip and fall...and getting back is much harder...

...success is achieved by developing our strengths...not eliminating our weaknesses!